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Tuesday, January 28, 2014

Young Living vs. DoTerra and their lawsuit....

A while back I stumbled on something that talked about a lawsuit between these two essential oil companies.  It didn't surprise me much since I've seen large companies typically sue their worst competitors at some point.  Even when it is just for show with their current clientele to "keep face" on certain occasions.  I am one of those that can't let things drop till I know every nitty gritty detail and have it fully cleared up in my head though.  Very detail oriented.  I did a little digging and found some chemists that did a lot of research on both and the conclusions that their independent tests gave helped me to understand that scientifically standing many reports against doTerra were simply ridiculous.

People I talked to weren't as detail oriented and would just tell me that if I had good results, to focus on those rather than all this mumbo jumbo and deeper talk.  I had sleep deprivation from not being able to figure it out though, so I kept going on with my research.  Overall what I found for myself was...

1.  I never want to diminish another business or the good that they are doing.  And yes, I feel that both companies have brought some good into this world.

2.  I also found that for myself I am proud to stand by the products that I have seen work for me (which happens to be doTerra, but I've also seen some less substantial benefits from a myriad of other brands).

3.  I personally believe that those people that had a connection with Young Living, but ended up using DoTerra, did so with very virtuous intent (wanting to give people, including themselves, the highest quality option they could while helping as many as they could).  There has never been any action by the leaders to ever indicate any alternate intent beside helping people around the world in the best way they know how.  I really appreciate having an honest and virtuous team leading doTerra without needing to wonder if they're just in it for the money.  Many times direct sales businesses sale higher quality products and are a much better buy, however, where I get wary is when there are leaders of companies that put in hidden ways to make themselves wealthier while the distributor doing all the work is paid less (this has happened to me before so now I know what to look for).  I try to be very aware and steer clear of this wherever possible (both in conventional and direct sales business models).

I don't know why it was so hard to find as it was a statement provided in 2010, but this is the first and last statement from doTerra executive on the issue of all the weird allegations from users of other brands.  Reading this made me very confident in what I felt I had already learned through my diligent research, but it was good to hear straight from the source and I feel like should be more readily accessed by those who are curious.

Here it is... Enjoy!
(the title is a link to one of the blogs that I found this statement)

"Doterra Founder David Stirling explains break with Young Living

Doterra Founder David Stirling

 The doTera company executives are focused on Doterra and it’s mission focusing on the qualities of their products, rather than purported shortcomings of any specific company.
Young Living is an essential oils company that does over $100 Million in sales annually. They are well known. In fact, when you Google search essential oils, they are your first hit.
David Stirling, Emily Wright, Gregory Cook, and Rob Young have years of experience with Essential oils and Young Living.

In the rare event one of the executive mentions Young Living , it is always in a positive way. They mention how they respect Gary Young and how he was instrumental in paving the way for essential oils in the United States.
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I personally have seen great results of Doterra product. Doterra has attracted top level executives and distributors worldwide.
Despite the fact, there has been a lot of rumors and speculations online.
Four executives of Young Living Essential oils start an essential company of their own.
Critics question the executives motives or ethic.
David Stirling clears up the air officially with the following email in August 2010

Dave Stirling President of Doterra
The following is a copy of the email:

Please forgive this intrusion into your email, we hope it will not need to happen again.  However, we cannot allow continued disparagement of our company and its leaders.  We previously requested moderators of internet groups to post this response to unfair statements made regarding doTERRA, but they have made it clear they have no intention to do so. The following is a response from David Stirling to those ongoing negative and false statements.

August 31, 2010

Call it weakness if you wish, but for some reason the rhetoric expressed in recent email exchanges (especially by some who I feel know better) has hit a chord in me.  So I’m going to break a three year silence and respond in part to the more serious allegations.  This response will not be sufficient for those most loyal to Gary and his mission, nor for those most loyal to the distributorships they have worked so hard to build….but for those desiring a clearer perspective; I hope this may serve in your search for understanding.
As the Chairman of Young Living’s Executive Committee and its lead manager for four years, there is of course much information and knowledge to which I am privy.  I have no desire to damage YL in any way or to say anything that might be embarrassing to anyone there.  Life is too short to stir up those sort of emotions.  As one of the executives on the YL team used to say concerning people’s reputations (a man for whom I still have a lot of respect), “It is an awfully thin pancake that has only one side.”  We have allowed others to define us for the past two years, with information that has often been unkind and unfair.  While I suppose all of us may be guilty of trying to share things in a way that will put us in the best light, my hope and desire here is to simply share some of the other side of the story in a straightforward, simple, and personal manner.

First, for my part, I did not leave YL to start a competing essential oil company.  In fact, the thought had never occurred to me.  My entire heart and soul were with YL and its distributors and I had no other desire than for the success of the company and those distributors who were working so hard to help make that success happen.  Two months before I was fired, I went down to Ecuador to meet with the owners for a few days.  Certain views and ideology were shared with me, with the desire they be integrated as a part of the company’s mission going forward.  Some of these were contrary to what I felt I could support or even be associated with, to which I expressed my concerns.  I knew as I left that my time with YL would be short, and it was.  Not long after my departure from YL, a few former YL associates including myself, Dr. David Hill, Emily Wright, and Greg Cook came together and discussed the need the world has for a better way of sharing essential oil healing.  I will only say that we all felt strongly that it was the right thing to do, and were compelled to move forward.

We believed that if we could provide a new standard for pure essential oils, and educate people unfamiliar with natural medicines; we could disperse some of the enmity existing between the allopathic and natural medicine worlds.  Unfortunately, assertions have been made that we (the founders) stole formulas or other proprietary information when leaving YL.  I have also heard claims from some that doTERRA supplies inferior oils or dilutes or extends them with some sort of carrier.  Of course, the fastest way to resolve this question is to simply remove the cap and try them.  Frankly, we were confident that through the use of real research, combined with experience, we could equal or improve on any formulation.  Having said that, I would like to state very clearly that there were never any formulas copied or used in any way from YL.  Nor was there anything ever done in our departure that could be seen as illegal or dishonest.  We value our personal integrity far beyond any success or advantage that might be achieved by such actions. ALL of our formulas are original, and we believe, improved.

While we had many YL distributor friends who likely would have joined doTERRA in our early days, we were very careful to not approach them.  Nor were we then or are we now in possession of any distributor lists.  That would be illegal.  I am proud to say that almost all of our leaders who built doTERRA in the first two years were new to essential oils, and did what they did because they discovered the power of the oils and that they work in an almost miraculous manner.

The part of the email that was primary in spurring my response today, painted doTERRA’s founders as a bunch of hustling salesmen, caring little about the oils, in it only for themselves.  This is so far from the truth that I’m tempted to go through person by person just to share their backgrounds, credentials, and wide respect with which they are held in their professions and communities.  I myself have nine children and we are heavy users of the essential oils.  In fact, my wife and I owe a deep debt to doTERRA’s Frankincense oil, which played an important role in helping to control seizures in our youngest child when nothing else seemed to work.

When the doTERRA management was forming, two things were of greatest importance.  First, the members of the team had to be completely trustworthy and honest.  Second, they had to be the best at their job, in terms of skill and judgment.  When these two things are in place, you can move very fast, as it is no longer necessary to “check” someone’s work or worry that their intentions may be less than completely honest.  When we decided to go forward with doTERRA, funding immediately became a front and center issue.  There was no shortage of people/groups willing to support our endeavor, but because we felt the need to preserve the integrity of doTERRA’s mission and the essential oils, in the end we decided to see if we could fund it ourselves.  This resulted in the founders leveraging every bit of equity they had in their homes or any other asset.  It also meant that they received no income from doTERRA for the first 13 months, and far less than they were accustomed to earning after that!  For all, this was a significant sacrifice and for some it represented a very real trial of faith.  Something like this is unheard of in today’s business environment.  It served to forge a united team that is 100% committed to the purpose for which doTERRA was formed.  It is also something which gives me a tremendous sense of pride for this team.

If you were to visit doTERRA’s headquarters in Orem Utah, you would experience an environment of high energy, love and respect, with a sense that employees really love doing what they’re doing.  We have a great time because we love and respect the people with whom we are doing this.  It doesn’t get any better than that.

In starting doTERRA there was nothing more important to us than the purity and medicinal quality of our oils.  This is the primary reason for our success thus far and simply will not be compromised in any way.  Of course we know the primary brokers that YL and others obtain their oils from.  We have chosen to use none of them, and likely never will.  Our oils are sourced from all over the world.  We pay more (some significantly so) because we require a higher grade.  doTERRA also puts our oils through an unequaled quality assurance process, ensuring medicinal grade as well as their being free from other contaminants.

Please know that there is absolutely nothing more important to us than the quality of our oils, without which the expected results simply cannot be obtained.

Again, my desire in writing this is not to paint YL or any other EO company in a poor light.  I would be the first to acknowledge and give credit to Gary Young for his role in introducing the US to the medicinal use of essential oils over the last 15 years.  There have been others as well like Penoel, Schnaubelt and Tisserand.  I would also include Dr David Stuart and Dr David Hill, who have worked tirelessly in this effort and are tremendous educators.

Perhaps an important point to make, is that doTERRA is not about a single person’s mission or story.  The essential oils have a mission of their own that is larger than any man or individual.  We see doTERRA as being something of a steward in helping to bring about the mission the essential oils have in doing good for the peoples of this earth.  You will not see any executive member of doTERRA emerge as an iconic figure.  When it comes to doTERRA, you will also never see any improper or overt references to deity or faith healing from the stage.  Please do not misunderstand.  Each member of our team has a deep and abiding faith in God, which like many of you influences everything that they do.  We are simply committed to sharing the oils in a manner that can be understood and accepted by your typical mainstream (western medicine raised) person.

doTERRA’s mission is not to compete with or try to destroy other essential oil companies.  Our vision is to become a very large multinational company, partnering with hospitals and research universities all over the world.  These efforts are already well underway with offices opened in Taiwan and the United Kingdom.  There are also significant efforts and exciting progress happening in Australia, Japan, and Latin America.  It is so gratifying to see many distributors finding great success, some of whom have worked hard in other companies with only marginal results.  In fact, last month doTERRA broke five new Diamonds alone, bringing the total to 12 so far this year!  doTERRA is growing at unprecedented rates, largely because the world is ready for a company focused on its mission of a mainstream approach to essential oils.  I do not mean to sound overly confident or presumptuous, but our expectations and plans are for doTERRA to continue to double in size every 3 to 4 months.  Our 25,000 distributors are part of this mission to bring about a wellness revolution, bringing essential oils out of relative obscurity and onto the world stage for the purpose of benefiting more people than could otherwise be achieved.

In conclusion, I hope that we can always be respectful of one another’s businesses, products and reputations.  If a Gary Young or another EO leader has made a difference in your life and you feel a loyalty to them, then please do not change that.  Relationships take time to build and can be lost in a moment.  When such relationships are mutually edifying, they are worthy of our efforts and should not be sacrificed.  I apologize for the length of this email response.  My hope is simply to provide some information that might serve to soften some hearts and perhaps even change some opinions out there regarding doTERRA.  I will now return to my relatively quiet position on these issues and allow people to form whatever opinions they may.

David Stirling
President and CEO
doTERRA International LLC"

If Interested in learning more about the lawsuit controversy, there are chemists and aromatherapists who discuss it in a forum that is both controversial and informative.  Here is the link to check that forum out.  YL-vs-doTerra-lawsuit-separating-fact-from-fiction

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